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The objective of the Super Lawyers selection process is to create a credible, comprehensive and diverse listing of outstanding attorneys that can be used as a resource to assist attorneys and consumers in the search for legal counsel.
In December 2006, Key Professional Media, Inc., the publisher of Super Lawyers, retained Global Strategy Group (GSG), one of the nation's leading market research and consulting firms, to provide an independent assessment of the Super Lawyers selection process. The GSG report concluded that the process is scientific and objective.
Super Lawyers magazine names attorneys in each state who received the highest point totals, as chosen by their peers and through the independent research of Law & Politics. Rising Stars names the state's top up-and-coming attorneys.
Super Lawyers magazine is published in all 50 states and reaches more than 13 million readers.
"My Platinum profile ad has definitely paid off! My law firm is a boutique five-attorney law firm in San Francisco that had never advertised prior to this, except in Martindale-Hubbel. We have been a traditional insurance defense firm, and wanted to subtly let people know that we also do select plaintiff's cases. In the last quarter of 2006, we were retained in three significant plaintiff's cases, two of which are high-profile media cases. I also placed an ad in the Super Lawyers section of San Francisco magazine, to reach non- lawyers. Now, people at the gym, the coffee shop, the drycleaners tell me they had no idea what I do, and they will come to me when they need a lawyer. So, the ad also worked to reach non-lawyers in the community as well."
Debra Bogaards
Pave & Bogaards
San Francisco
"Every time we publish profiles of our attorneys in the Super Lawyers issue, I get positive comments from other attorneys and clients alike. It is particularly important for a growing firm like ours to maintain high visibility in the legal marketplace. Super Lawyers is a critical component of making that happen."
Keith Halleland
Halleland Lewis Nilan Sipkins & Johnson
Minneapolis, MN
© 2008 Super Lawyers® is a registered trademark of Key Professional Media, Inc.
Disclaimer: The information provided on SuperLawyers.com is not legal advice nor is SuperLawyers.com a lawyer referral service. We strive to maintain a high-degree of accuracy in the information provided, but we make no claims, promises or guarantees about the accuracy, completeness, or adequacy of the information contained in or linked to this Web site and its associated sites. Use of this site is subject to additional Terms and Conditions.